05
(Works)
Brand identity
INFORMATION
Ways is an organization recognized in the technology market for its advanced security services and solutions for clients in various sectors. The company decided to modernize its brand, with the objective of highlighting its ability to provide robust and efficient security solutions for its clients.
The goal of the new design was to represent the company name "Ways" in a modern way, while conveying a clear message of security and efficiency. In addition, the company wanted to maintain the hexagonal image of its previous brand, but with a more contemporary approach.
The design process began by identifying the main characteristics of the company's brand. The name "Ways" suggests paths and directions, which were incorporated into the new logo design. The previous hexagonal shape was maintained and redefined to give way to a simple and well-resolved logo.
The new "Ways" logo represents an evolution of the company's brand, maintaining the essence of the previous brand, but with a more modern and efficient approach. The design incorporates advanced security elements, which convey the message of protection and safety to clients. The final result is a memorable and easily recognizable logo that strengthens the company's brand identity.