02
(Works)
Brand identity
INFORMATION
The HubAway brand features a clean and modern aesthetic, with simple and elegant lines that evoke sophistication and tranquility—key elements of the brand’s value proposition. The minimalist font and the distinctive design of the letter “H” convey a sense of warmth and stability, aligning with the idea of a contemporary and serene retreat. The dark background enhances the feeling of calm and connection with nature, making it ideal for a space dedicated to well-being and reconnection.
With the goal of offering a modern and comfortable retreat experience, the proposed design effectively communicates the brand’s identity.